February 16, 2021 | Travis Hoechlin | Social Media
In today’s largely online world, businesses of all kinds must have an active online presence. For years, this simply meant…
Read MoreFebruary 9, 2021 | Travis Hoechlin | Websites
As many as 75% of all searches for an attorney begin online, making your website the first impression most potential…
Read MoreJanuary 20, 2021 | Travis Hoechlin | Law Firm Marketing Content Marketing
Traditionally, an individual in need of an attorney had to rely on referrals from friends and family – meaning that…
Read MoreDecember 15, 2020 | Travis Hoechlin | Content Marketing
A substantial part of the creation and maintenance of a successful website involves content creation. Without quality content, there is…
Read MoreDecember 2, 2020 | Travis Hoechlin | Websites
Having a successful online presence is critical to the success of your law firm. However, a lot of strategies designed…
Read MoreNovember 17, 2020 | Travis Hoechlin | Websites
While the Internet remains the most popular tool to seek out products and services of all kinds, it has become…
Read MoreNovember 4, 2020 | Travis Hoechlin | Websites
Suppose you are in charge of overseeing digital marketing efforts for your law firm. In that case, you should know…
Read MoreOctober 21, 2020 | Travis Hoechlin | Pay-per-click (PPC) advertising SEO
Gone are the days where law firms survived, and flourished, on the merits of television and radio advertising. Even further…
Read MoreOctober 7, 2020 | Travis Hoechlin | Websites
There’s a sense of satisfaction and relief when launching your law firm’s website. It’s certainly an important milestone, but the…
Read MoreSeptember 24, 2020 | Travis Hoechlin | SEO
Keywords are a major part of modern digital marketing. Spending your marketing budget on the wrong ones can seriously damage…
Read MoreSeptember 2, 2020 | Travis Hoechlin | Digital Marketing Email Marketing Law Firm Marketing
Digital marketing has evolved tremendously over just the past decade. Your law firm’s website is now much more than a…
Read MoreAugust 13, 2020 | Travis Hoechlin | Apps
The legal industry is incredibly demanding. Attorneys and their supporting legal staff members must not only provide their clients with…
Read MoreAugust 5, 2020 | Travis Hoechlin | Branding Content Marketing Law Firm Marketing
One of your main goals for your website should be to convert visitors into clients, but, to do this, you…
Read MoreJuly 14, 2020 | Travis Hoechlin | Content Marketing Digital Marketing
Welcome to part two of our Content Is King blog series, an in-depth explanation of how content is the most…
Read MoreJuly 7, 2020 | Travis Hoechlin | Law Firm Marketing
For the last several months, Americans have had their everyday lives completely upended by the COVID-19 outbreak and the resulting…
Read MoreJune 24, 2020 | Travis Hoechlin | SEO
Search engine optimization (SEO) is an essential component of any modern digital marketing strategy. Regardless of industry, virtually every organization…
Read MoreJune 24, 2020 | Travis Hoechlin | Content Marketing Digital Marketing
Digital marketing is a crucial part of running any business today, and that includes law firms offering personal injury and…
Read MoreBe the first to know about new client generation strategies for lawyers. High-value insights only, no spam.